Absolut Art is a sponsored initiative that partners with local curators to provide an online platform for artists to sell their work to a global audience, and after already successfully establishing itself in the Swedish capital, next month it will be reaching out to Germany.
Launching on November 26th at www.absolutart.com/de, the Berlin edition of ‘Absolute Art’ will see the project working with veteran curators Francesca Gavin and Nadim Samman, who have handpicked together with Nahema Mehta from Absolut Art, a selection of 40 Berlin-based artists that include Gregor Hildebrandt, Paul McDevitt and Stef Heidhues. Regularly new additions to the group have been promised.
Absolut Art identifies its objective as offering an online platform to local contemporary art scenes, so global audiences can connect and purchase their work. PLATEA spoke with Ali Kepenek, a photographer and artist who will be involved in the German iteration of Absolut Art.
“Absolut has always had a strong involvement in the art world and other inspirational projects, this was the main reason I wanted to get onboard,” he says. “It’s a project that has the potential to open a bigger market for artists, both established and emerging.”
There are risks for artists involved in sponsored projects, which are positioned at a tricky and ambiguous intersection of commerce and art. However, Kepenek says it’s a safe bet.
“I believe Absolut Art to have a positive connection, I didn’t see the project to be of any risk to me personally”.
To accompany the online launch of ‘Absolut Art’ into the German-wide market, there will be a series of popup´s in Berlin throughout November, keep your eyes open.