Not only hard-core football fans celebrate the game. People usually less affected turn into passionate soccer enthusiasts when the national teams are playing. And of course, there is the whole world of memorabilia waiting to be collected and passed on to the next generation. Football and art can go well together, the concept is not really new however very attractive to both fans and producers. Especially if the shopping mall is an art gallery to meet and greet like-minded folks. Avery Dennison RBIS, a global player  in apparel and footwear industry, has opened an exclusive customization lab at a pop-up gallery in collaboration with Le Ballon FC in the heart of Paris for the entire time of this year’s European Championship.

Image by 10Days Victor Malecot

Image by 10Days Victor Malecot

La Galerie du Ballon is a gallery in Paris, hosted by local Parisian Football Club Le Ballon FC. The venue turned into a plattform showcasing the works of  designers Hender Scheme, Steph Morris and Kayleigh Walmsley, among others, whose work has reflected the world of football. There was a the customization lab too inviting guests create their kits with a large array of exclusively designed badges and embellishments.

Thirty two crests representing each of the countries taking part in the European football tournament have been designed offering a creative interpretation of the typical national art respectively. Other memorabilia objects included custom badge designs for Heineken beer, 8by8 Magazine  and Le Ballon club brandmarks.  Kicks to the Pitch, a creative agency in the field of football,  hosted an event  for a very limited print run of street artists STASH x Kevin Lyons.  The prints were inspired by grande French players such as Michel Platini and  Zinedine Zidane.


The gallery also hosted a number of parties and collaborations with brands
including Heineken, Swatch and Ctrl+C. Exhibits of Magazines Mundial and plays of the UK based electronic music group AMIT rounded up this very special series of events.