Profession: Fashion and Lifestyle Journalist
Origin: Mumbai, India
City: London
Education: MA Fashion Journalism, Central Saint Martins, London


Why do you do what you do? Fashion is has always been conceived as something entirely superficial and in a lot of ways, it is superficial. But there is also so much cultural, political and social significance to it that most people completely miss. I am interested in talking about a lot of things and I find fashion to not only be a great medium of expression but also a mirror to so many deep and serious social issues. Writing is a way for me to talk about those things.
Could you describe your style and how it develop? My style on most days is about comfort than anything else. I do care about what I wear, I won’t say that I won’t. I think everyone does no matter how much they deny it. I also like to experiment once in a while but I can’t go too long wearing something I am genuinely uncomfortable in. Heels is a good example of that. I am almost always in flats or kitten heels. I love a bit of colour but my wardrobe generally is a mix of androgynous but slightly feminine pieces in soft colours.

Where do you get inspiration from? People. I have met so many different kinds of people in the past two years and they all have a lot of point of views on things that I probably never thought about.  At first, it was annoying because you want to meet people who agree with you but now I have come to realise that it’s a bit boring. I love new ideas and I think difference of opinions is  what makes conversations interesting. Old European and Asian cinema is also a great source of inspiration for me even though I can barely watch it without subtitles; films are a great way to learn about different cultures at different times.
What is the best part about working within the creative industries? The best part for me is the access to so many new perspectives. Art and creative industries are a struggle to break into and I am still struggling. Everyday you realise there’s someone so much better than you and that’s never a great feeling. But that’s what pushes you to do more and do things that you thought you never could. You learn so much about yourself throughout the process.
What do you wish you knew about your business before you got started? That it’s important to keep an open mind so that you can grow but it’s also important to have faith in your point of views no matter what anyone says.
Has your style develop/change over the time being active? If yes, how? I think it would be more appropriate to say that I have started to recognise that I have a certain style and be confident about it than saying it has changed. I have pretty much liked to wear things that I do now but I think unlike before, I’ve now stopped caring about what others think of my personal style. It’s such a liberating feeling. Who would you like to work with? Alexander Fury, Hadley Freeman, Valerie Steele, Elizabeth Wilson, Penny Martin, Vanessa Friedman, Bandana Tewari and lots of others but I forget.
What is your idea of success? Personally, success for me is being at a place where I can freely be able to express my views that are well informed, aware and confident. And it may sound corny, but I want these views to really have an impact on someone even if it’s a single person.
Is there a message that you are trying to portray through your work? Not specifically. But I want to make people think about important things. I want people to think about why certain issues such as feminism and art are very important and why we need to start taking them more seriously.
Do you believe it is important to raise artistic awareness in your country? Absolutely. I am originally from India and  it is a very artistically and culturally rich country that is not making the best of it. It saddens me and I want people to have serious discussions about art in India and be proud of it. Art is so much more than going to a museum and looking at sculpture or painting. It’s such a powerful mode of expression and it can truly change minds and lives.
strong>In your opinion, how important is it to culturally educate through art?Very important but at the same time, it’s also important to tell people why. Because until you do that, most people won’t care no matter how relevant or educational your message is and to make people care is difficult.



Instagram: jeena11