Profession: Freelance journalist and researcher in the field of design
Origin: Dutch / The Netherlands
Education: BA Fashion Management at Amsterdam Fashion Institute (Amfi) and MA Design Cultures at the Vrije Universiteit (VU)
Why do you do what you do? Because I failed to succeed as a professional gymnast. 😉 Also, I truly enjoy researching fashion, design and art; in this way placing those disciplines in an historical and cultural context. I enjoy translating those researches into articles and books even more.
Could you describe your style and how it developed? In general, I love clean and colourful designs, both in fashion, interior, graphic and product design. However, my style changes and develops every day. It goes from minimalistic, sharp, no-nonsense and black to humoristic, glittery, girly and pink – before going back to black.
Where do you get inspiration from? This is quite cliché perhaps, but everything from Wes Anderson-movies to museums (renowned ones but also small, obscure ones like local toymuseums, check those out on your next holiday!) (fashion)documentaries, listening to the stories of hard-working friends, practising yoga, travelling, dancing to my fav music (from Kanye West and Britney Spears to Fleetwood Mac) and living next to a river. Staring at moving water always relaxes and inspires me.
What is the best part about working within the creative industries? The dynamic, rollercoaster-like nature of the industry. And being able to step out of that rollercoaster every once in a while.
What do you wish you knew about your business before you got started? You have to fasten your seatbelt before stepping into this rollercoaster-fashion-industry. Meaning: being prepared to work harder and faster than the speed of the ride. Having said that: even knowing this wouldn’t have stopped me pursuing a career in the creative industry.
Has your style develop/change over the time being active? If yes, how? See answer second question.
Who would you like to work with? I already do projects with them sometimes, but I would love to work more with the creative gang I worked with for the article in this Platea: the graphic designers of Multitude. Working with such talented friends is the best! Also, I would love to meet and work with Paul Smith, Raf Simons and Dries van Noten one day. They seem like such gentleman-like, hard working, optimistic designers, plus I love their work. Their esthetics and aesthetics appeal to me.
What is your idea of success? Falling a sleep every night with a smile on your face. And sharing the perks of working in fashion with friends and family.
Is there a message that you are trying to portray through your work? I try to write mostly about brands and designers with a conscious approach of fashion and design; companies whose ethics and ethetics appeal to me, both as a consumer and as a professional. I would like to help readers of my articles make conscious choices when it comes to buying fashion, art and design.
Do you believe it is important to raise artistic awareness in your country? Of course, but I believe art and design are already a relatively big part of Dutch society.
In your opinion, how important is it to culturally educate through art? I think one can be culturally educated through art, but also through other aspects like food, politics, travelling etcetera. Just open your eyes, culture is all around.