Profession: Journalist/Author & Consultant
Origin: Russian/ British
City: Munich
Education: MSc in Sociology / London School of Economics and Political Science


Why do you do what you do? Because there is basically no other option. I love stories , I love fashion and art. Being part of it was my very choice at the beginning. I do work in the education field too, which satisfies my personal ambition to make this world a bit of a better place – and this means working with young generation of creatives. I feel very lucky to be able to do what I really want.

Could you describe your style and how it developed? Oh well.. Having travelled and lived in many different countries, it evolved within years. I am sure, you don’t want to see me in the 90s dressed like a Spice Girls band member  Red or green hair was part of it too. Today, it is more relaxed and a bit sophisticated at the same time, I have learned to appreciate dress codes and the fact that several people seriously look at me in order to check whom my clothes are made by But honestly, I don’t care any longer as long as I feel comfortable. Let’s just put it this way – Cinderella at work, 21st century. That’s who I am 

Where do you get inspiration from? If I say everywhere, and every given day… that would sound a bit of a cliché. But the truth is – people inspire me most. Creative talented open minded people. And nature, in any form.

What is the best part about working within the creative industries? My mind is always in the work modus, there are so many things I want to know and learn about. And so many different perceptions. Seeing an amazing work of someone – established or just fresh from school – makes these Goosebumps every time.

What do you wish you knew about your business before you got started? Uncertainty is part of the game. I am perfectly fine with it, and would not change anything.

Has your style develop/change over the time being active? If yes, how? Now we are talking about my writing style. I have learned to be less focused on self and be more of a storyteller and an observer. Listening and asking right questions at the right time is important, and I am still on my way to the top of that mountain.

Who would you like to work with? I would have loved working with Elsa Schiaparelli and Marc Chagall. I guess I am in the wrong century. Katie Grand is pretty amazing, I would just love to spend a day at her side. Michel Gondry and his work fascinate me too.

What is your idea of success? I do what I love. That’s a privilege. And success.

Is there a message that you are trying to portray through your work? Several… But in my work, I let other people speak and get their messages heard.

Do you believe it is important to raise artistic awareness in your country? At the moment I live in Germany. Yes, absolutely, I think we need to learn how to appreciate art and work of an artist, instead of honoring people with no vision. I am appalled to mass media and the way stars are born and raised today. It has very little to do with talent and hard work. We need to change that.

In your opinion, how important is it to culturally educate through art? Very. It might be our last chance to reach the next generation, as politics and money so obviously failed. These kids need new values, new ideals – and what could be more efficient than art to form and transfer these at the large societal level?