Profession: Music journalist and marketing pixie in London’s underground music scene.
Origin: United Kingdom
City: London
Education: Post-graduate journalism


Why do you do what you do? Has to be for the love of it because as sexy as the title sounds it’s really damn hard work.

Could you describe your style and how it developed? A ‘Gangsta Hippie’ futurist born from concrete and deliberately low-brow with no future. Developed from embracing trends and movements and then discarding them.

Where do you get inspiration from? Life experiences, colour, noise from the sound system, anything that gets my attention and Hunter S Thompspn’s quote,

I have no taste for either poverty or honest labour, so writing is the only recourse left for me.”

What is the best part about working within the creative industries? The final product, lets face it all the sleepless nights, coffee and head-scratching is not glamorous at all but worth it.

What do you wish you knew about your business before you got started? Always have a plan b and second job as you’re going to do a lot of working for free when your trying to get your foot in the door.

Has your style develop/change over the time being active? If yes, how? Always. I’m a constant chameleon I take on different personalities so I can approach the same thing at different angles… Keeps the energy and creative buzz going.

Who would you like to work with? I’d love to do a feature on Grace Jones, she’s priceless in a world of carbon copies.

What is your idea of success? Keeping it moving.

Is there a message that you are trying to portray through your work? Not particularly I am more than what I do, it’s just more often than not it bleeds through in my work.

Do you believe it is important to raise artistic awareness in your country? Yes, we have great art and art institutions in London, were are lucky to be so spoilt.

 In your opinion, how important is it to culturally educate through art? I believe children should just draw, paint and dance and nothing else until they are at least six years old. It would be interesting to look at culture if that happened.



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Twitter: @SwaybeB