Profession: DESIGN
Origin: DUTCH
City: UTRECHT
Education: GRAPHIC DESIGN, BACHELOR DESIGN

 

Why do you do what you do? I started to have interest in the artistic world when finding out that it always found it more important to visualize the information rather than just give the information. When I made a piece or wrote some text for earlier studies I always payed more attention to the visual aspect of it. The research towards the subject got lost.

That was the exact moment (with some small stept in the middle) that I applied to the university of the arts.

Could you describe your style and how it developed? As I am still in the middle of the process of being a designer, my work at this moment contains a lot of colour, elements, materials and research towards the creation of an experience. Im all of creating experiences for audiences as graphic design and art now a days mainly gets exhibited in galleries and museums, you cannot touch the objects. I always remember that moment of a piece of Jeff Koons and I wanted to touch is so badly. The high chrome level was inviting my fingertips.

Where do you get inspiration from? Magazines, social media, materials, places (visiting cheap kitschy stores really drives me) – I was in Rotterdam lately, on the Kruiskade. We went into this Nightstore where they had fluorescent lights all over the place. Nearly all the shelves were empty, it looked really cheap but so awesome. Stuff like that really inspires me to create designs or other projects.

At the end I really live by the line ‘What I see’. I always memorize stuff that I find really interesting and inspiring, I won’t label it or store it in sections, I just make photos or cut-outs and place them points where I will see them often.

What is the best part about working within the creative industries? The network you create, getting to know people with he same interests. Getting accepted I guess.

What do you wish you knew about your business before you got started? >>>>>>>>!!!!!!>>>> Not sure of this really suits the question <<<<<!!!!!!!!!!<<<<<<<<<<<<

That some parts of the internet and platforms really fucked up the industry. In my opinion people all over the world will qualify themselves as designers because they watch youtube tutorials and know how to use basic Adobe skills – they eventually make more money creating logo’s for services such as designformoney.com.

>>>>>>>>!!!!!!>>>> Not sure of this really suits the question <<<<<!!!!!!!!!!<<<<<<<<<<<<

What I do know, now, is that it takes a lot more then just knowing how to use colors such as green and yellow, use types/fonts and choosing a medium. It takes a lot of research to arrive at that certain point of designing, creating. It takes much effort to get a great story. I truly can say that in about 2 years, when I finished my bachelor of Design, I will be still at that point of learning.

Has your style develop/change over the time being active? If yes, how? Yes, at the start of my study I was still very, very new at the ‘Graphic Design world’… Many students linked me to the use of neon and fluorescent colors. Lately it was more the kitsch way. Now I mostly started to use influences of the internet and styles I see in magazines as WAD, Fruits and PUPmag.

Who would you like to work with? I got in touch with a lot of interesting people the last few months. I still have no clue or idea of who to work with. I’am planning to do an internship in Fashion Design or work with an Fashion photographer.

What is your idea of success? To find reason in your work. To help a certain group op people or solving problems.

Is there a message that you are trying to portray through your work? Not a specific message, it depends of the work. Some things that you will find is the use of materials of the experience that I’m trying to develop/communicate.

In your opinion, how important is it to culturally educate through art? Since I never had a proper education in art, before applying to the university of the arts, I find it really important to start educating about art and the creative industry really early. People need to understand that there are so many ways to interpret arts and design.

 

Contact-info:

URL: wouterkuijt.hotglue.me / cargocollective.com/wvdk (new, soon)
Email: wouterkuijt@gmail.com
Instagram: FLUOISH